Gender Representation

Gender representation is important in any form of advertisement. The male gender is usually portrayed as tough, brave and muscular. This applies in many advertisments as the company selling the products will want their models or the people featured in the advert to attract the viewers to them and their product. This will also apply to the female gender who are usually portrayed in adverts as attractive and elegant, which will again attract the viewers to the advert and take more notice in the product. Things like phones, ipods, laptops and other gadgets are mainly aimed at the male population as they are portrayed as more "gadget savy" than females. However things like beauty products and things like that would be aimed at the female population. This means that adverts have to attract and appeal to their target audiences if they are wanting to make a successful advert and sell their products.