Representation Case Study

Gender Representation

In the primeval clip gender is represented in several different ways.
Firstly, the character Abby is seen operating a digger which straight away suggests she is not a stereotypical female. We see her swing the digger round and hit the sabre tooth cat with it. Her operating the digger and when she is seen holding a gun slightly suggests she is more brave and stronger than the stereotypical female.
The male character dressed in pink is not also not what you would expect from a stereotypical man. The first reason for this is that he is dressed in mainly pink clothes, a pink scarf and a hat. During the conforntation with the man in the barn he doesnt have a gun so he picks up a shovel near him. Also when he is given a gun to hold near the end of the clip he seems quite happy and chuffed that he is holding a gun.
The woman who goes to the barn and is threatened by the man is probably a stereotypical female. She is dressed in very smart clothes including a black dress and a long white coat. This suggests she takes car with her looks and image like most females are stereotypically seen to be. When she is held at gunpoint she is powerless to do anything and falls to the ground horrified. She is then saved however by her friends and says that she is annoyed because she fell on her brand new coat. Again this suggests she is very image aware and cares for her looks as after nearly being shot she is only worried about her coat.

Web 1.0, 2.0, 3.0

Web 1.0 - Is a fairly old Internet that only allows people to read from the Internet. For example people who go on a web 1.0 website can only see and read what is on it and can not edit or contribute to it. Web 1.0 also allowed the use for simple hyperlinks between websites.

Web 2.0 - Is a more advanced and up to date version of the Internet. This type of web allows the interaction with individual users on websites. For example wikipedia and other things like interactable encyclopedias and dictionaries allows for anyone to edit the articles on it. Blog websites also fall into this category as well as social networking sites. This type of Internet also allows the use of advanced gaming.

Web 3.0 - This is the newest and most advanced version of the web. It allows for a lot more personalization and has more "intelligent" searches meaning that searches will be closer to what you asked for. Web 3.0 will improve search engines a great deal however this type of web has not yet been transitioned to most websites.

Magazine Analysis - Audiences and Institutions

NME
The NME is a popular music magazine that has been around for decades. Since its first release the magazine has had to adapt and change over the years to keep and gain audiences. One way in which it has done this in recent years is the use of more technologies to promote and display the magazine. As well as having a magazine, NME also has a website. This website may not offer as much detail in the stories as the magazine however it does offer things like videos, photo galleries and ticket sales. These features will attract a wider audience and will attract more people to the actual magazine. Another thing which can be seen on the website are the advertisements for things like festivals and available tickets to buy. Another very important feature in my opinion of the website is that the public can comment on it. With people being able to comment on the website and ask questions it allows for a wider audience and gets people more involved which will most likely keep them interested in the magazine. In my opinion if the NME never had the website then its readership would significantly lower than it is now. This suggests that technological convergence is very important for media institutions as they need to keep a large readership and audience and offer something appealing and different than rivals.

Magazine Homework Task

The NME has both a printed magazine on sale and a website to go with it. The magazine offers a great deal of information about many different music artists, has posters and several interviews with stars. The website for NME also has lots of information, interviews and it has a large section where tickets to many different concerts can be bought. The website also lets readers comment on stories and input what they think to the story. The website also offers readers a chance to listen to new music that has recently been released. Although the website probably offers more to readers like a music player and options to buy tickets to concerts, the magazine probably offers much more detail in the stories. This is probably because the magazine needs to offer readers something different to what the website offers or sales would be much lower. Magazines are sometimes more popular because the buyers can read it anywhere they like, for example on a journey and don't need a computer.

Spooks - ethnicity representation

How is ethnicity represented in this extract?

This extract represents ethnicity in two very different ways in my opinion. The first is suppose to make the viewers feel hatred and anger at the terrorists featured in the clip. The terrorist group leader kidnapps 2 of the characters, killing one of them, and then in the extract we see him pour fuel over the remaining female captive. We also see him telling the woman that her children will be able to watch a video of her being burned on the internet when they are older. This is showing the viewers that this man does not care who he hurts or kills to get what he wants and making the viewers feel anger towards him. This character is portrayed in a very negative way and makes the viewers feel dislike and anger towards him. However the female terrorist is represented in a very different way. In the clip we see that she has a bomb inside her. At first the viewers would probably think she is a bad character however we see that she has basically been forced to do this attack. It is revealed that this character has had her whole family killed by the British/American army in the war. In the clip we see her say that she doesn't want to do this and starts crying. Eventually she hands over the detonator and tells the MI5 officer where the captive is being held. This character makes the viewers feel very differently to how the other terrorist did. We are made to feel empathy towards her and feel sorry for what has happened to her. It also suggests that not all terrorists are how we would stereotypically expect.

Gender Representation

Gender representation is important in any form of advertisement. The male gender is usually portrayed as tough, brave and muscular. This applies in many advertisments as the company selling the products will want their models or the people featured in the advert to attract the viewers to them and their product. This will also apply to the female gender who are usually portrayed in adverts as attractive and elegant, which will again attract the viewers to the advert and take more notice in the product. Things like phones, ipods, laptops and other gadgets are mainly aimed at the male population as they are portrayed as more "gadget savy" than females. However things like beauty products and things like that would be aimed at the female population. This means that adverts have to attract and appeal to their target audiences if they are wanting to make a successful advert and sell their products.

Magazine History Research

NME

The NME music magazine is one of the most popular and oldest surviving magazines to date. The magazine started off quite slow as other magazines like "Sound" were selling much more copies. However with the introduction of new journalists and a wider range of articles the NME eventually sold much more copies worldwide and survives to the current day unlike its many rivals who folded many years ago. NME adapted by giving its readers more articles, artists and genres of music throughout the years and was written in a way unlike any other magazine. This was the main reason NME remained so popular throughout the years, giving what its readers wanted and offering the widest variety of music articles. Ownership affected the NME alot since the begining. At first NME was not as popular as other leading magazines at that time, however when new people were brought in it eventualy became very popular. Many different articles and information was put in the magazines, however years after the introduction of the NME, the ownership was changed and so was the style of the magazine. The magazine in this ownership became all and only about music whereas before articles covered such things as everday events, politics and news. The writers and journalistic styles were also very important to the NME. The way in which the stories were covered and the way that the articles were wrote were one of the main reasons why NME was so successful and popular. For example at one point an NME edition was devoted to teenage suicide. although it didnt sell very many copies, it was things like these and how they were written which allowed NME to become so successful.